The demo shows how you can vote as the ads progress. Users will either be using iTV or watching TV during the actual event.

The Whistle indicates the start of a new ad and the title or product is at the top. You can vote any time you see the message "Add Your Vote." The graph on the right shows the feedback from the database with the averaged results.

While the voting process is entertaining for the user, the gathered data will be valuable to advertisers and producers. The following are sample charts that show some of the ways the gathered information can be displayed. Remember that it's not just responses, but responses over time that we track. So, not only can we show what users thought of an ad or show... but what they thought at a certain time or during a specific part of the show.